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Day 245: Media Trips Are Hard Work


Laughing yet?

brooke and strangler figsOk, so I just got back last Friday (day 245) from a week-long media trip in tropical north Queensland, one of my favorite parts of Australia. It was a long week packed to the brim. I’ve gone on a couple of media trips to Queensland now and that Tourism Queensland does not mess around!

Which is a good thing because they do cater to your every need, put you up in nice hotels and feed and drink you to the max — they need to know that you are getting the full benefit of the trip out there, so the itinerary is packed from morning ’til night.

I’m seriously lucky because I have only been to tropical north Queensland a few times and I now feel like I have a pretty intensive understanding of the places and activities that draw visitors to the area. Next on my list would be to tackle the Cape York trip, but… when time and money present themselves. I digress…

aboriginal and fire

For me, media trips do wonders as they put as much information as I might acquire on an independent trip in a week or more into my head in just a few short days. Being put in touch with the managers, owners, operators and tourism professionals first-hand provides me with a wealth of travel knowledge, and it just makes it plain easy to write about. Even when I went to Gold Coast for 3 days last December, I didn’t need to read pamphlets or guide books; the facts were told to me over dinner, as we were walking to the car and while checking out the wildlife sanctuary.

brooke eileen flames of forest

And, tropical north Queensland? Ask me about the different Aboriginal tours on offer there. Ask me about where to have your small beach wedding. Seriously, ask me! I am so grateful to have those opportunities with media trips because I am now better armed with what’s out there so I can say that this tour is more unique than the next, or this hotel is definitely worth the price or not.


But, there is a downside, and it is called work. At this moment, I am grappling with article ideas, throwing out pitches, drafting a thousand thank you emails and organizing my 5 pounds of pamphlets and literature. I’m scanning through photos and clawing my way to a level of being caught up from all the work I let slip by while away. Media trips are hard work, but I guess they are the kind of hard work you want to have on your to-do list.


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22 Responses to Day 245: Media Trips Are Hard Work

  1. Nicole September 7, 2011 at 6:45 pm #

    Beautiful photos Brooke 🙂

    I’d love to go to Top North Queensland and see the Daintree (as well as the conservation efforts going on there) and experience some of the aboriginal culture. Looking forward to your next posts. 🙂

    • Brooke September 8, 2011 at 8:04 am #

      Thanks 🙂 You’ll read a lot more about the activities and whatnot over on WhyGo Australia.

  2. Matt September 7, 2011 at 7:13 pm #

    Always good to present the side of travel blogging/writing that many would never think about. Lots of work I’m sure, but as you said a good problem to have!

  3. Tony September 7, 2011 at 7:27 pm #

    Do you manage to remember all the stuff you talk about or do you carry your pen and notepad around with you?

    • Brooke September 7, 2011 at 7:39 pm #

      I remember a lot and take simple notes when being transferred or during downtime at hotels. We are also given contact information for PR representatives for many of the companies that we can get in touch with for further information later on.

  4. Mica September 7, 2011 at 8:48 pm #

    I would do anything for a chance at a media trip! Sounds much better than a 9-5, that’s for sure. You got it so good!

    • Brooke September 8, 2011 at 11:20 am #

      Haha oh Mica, you should see my paychecks 😉

  5. Amy September 7, 2011 at 10:55 pm #

    Sounds like a fabulous trip! I love Queensland and am somewhat jealous of all that you got to see in a week! Can’t wait to see more about everything you experienced!

    • Brooke September 8, 2011 at 11:21 am #

      I’ll be working in more of the experiences on WhyGo over the coming months, but feel free to email me if you have specific questions 🙂

      • Amy September 8, 2011 at 10:44 pm #

        I figured that’s where we’d see more. 😉 No real questions regarding Queensland (won’t be going there this time around). I just take mental vacations while reading through various posts from the bloggers I follow. 🙂

  6. Candice September 8, 2011 at 1:53 am #

    Media trips ARE hard work! Oy. People don’t seem to get that fact. 🙂 But I like your positive spin on how fast-paced everything can be…sometimes I find it exhausting

    • Brooke September 8, 2011 at 8:03 am #

      They ARE hard work… and tiring. You often do activities in half the time and jet off to the next… a different kind of travel.

  7. Shereen September 8, 2011 at 2:45 am #

    How does one get to go on a media trip? 🙂

    • Brooke September 8, 2011 at 8:02 am #

      Some bloggers and travel writers contact prospective tourism groups; people with more prominent sites will be approached by them. I’ve only gone on media trips for WhyGo Australia 🙂

  8. Liz September 8, 2011 at 10:44 am #

    Well, if you’re telling us to ask, what do you recommend for Great Barrier Reef cruises? Whitsundays, Cairns, both? Any specific providers?

    • Brooke September 8, 2011 at 11:11 am #

      Haha, well thanks for taking me up on that. If you can go from the Whitsundays then go for it because visiting the islands and the reef will be even more amazing. From Cairns, for your standard day at the pontoon (snorkeling, introductory diving activities), Quicksilver is a popular option but Sunlover Reef Cruises would be my pick… but only because of the better lunch buffet. Everything else would be pretty standard in my mind. If you want to discuss further, drop me a line 🙂

  9. laryssa September 8, 2011 at 12:16 pm #

    Is Cairns worth it? I’ve heard mixed reviews… it doesn’t sound enchanting to me due to the lack of beaches (aren’t there a lot of crocs or something?)…but what do I know? 😉

    • Brooke September 8, 2011 at 12:32 pm #

      Hi Laryssa,

      Is Cairns worth it? Well, it depends on what you’re comparing your options to, and what your plans are while there. I think Cairns is a fantastic HUB town — great for reaching out to the local attractions on day trips: Kuranda, Daintree Rainforest, Port Douglas, the Great Barrier Reef, Mission Beach, the Atherton Tablelands, etc. Port Douglas is also nice — an hour north and a cuter small tourist town. You can get to all these attractions from PD as well, but some places will be further away… however being in PD puts you closer to a trip to Cape Tribulation. Yes, there are occasionally crocs in some locations… but maybe more up towards Cape Trib. People were out swimming when I was there last year. To answer your question… a trip up to Cairns should never be spent just in Cairns! The area itself is definitely worth it, though 🙂

  10. JoAnna September 8, 2011 at 11:34 pm #

    I was just talking to somebody about how I always think I’ll get more work done on press trips than I do because I’m always so exhausted by the end of the day!

    • Brooke September 9, 2011 at 7:42 am #

      So very true! There were a few times I sat down with the computer in our breaks and found myself waking up from an accidental nap 😉


  1. The Story of Brooke vs. the World | Brooke vs. the World - December 9, 2011

    […] came to the realization that media trips are hard work after a week long adventure in […]

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    […] Thala Beach from the Thala Beach Lodge As part of my work on WhyGo Australia, I was given the opportunity to travel to tropical north Queensland for a week of pure luxury. We stayed in high-end resorts, ate breakfast on a yacht, had the most dream-like first-time flight on a hot air balloon ride ever, and drank plenty of wine. Still, I must stress, it was all a huge amount of work. […]

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